Sharland England by Louise Roe
for Crate&kids.

Rooted in childhood memories, Sharland England founder Louise Roe created this heirloom-inspired baby & kids collection to cherish now and pass down for years to come.

A full 360 campaign including packaging, signage and social. 


LOGO LOCK-UP

Final packaging photography, social & PR coming soon

COLOR PALETTE

INSPIRATION
Leaned into the motifs and typographic style of cross-stitch and embroidery.

NOTES FROM LOUISE

FINAL DIRECTION

SMALL BEDDING
Crib fitted sheets & pillow shams

LARGE BEDDING
Duvet covers, comforters & curtain panels