Sharland England by Louise Roe
for Crate&kids.
Rooted in childhood memories, Sharland England founder Louise Roe created this heirloom-inspired baby & kids collection to cherish now and pass down for years to come.
A full 360 campaign including packaging, signage and social.
LOGO LOCK-UP
Final packaging photography, social & PR coming soon…
COLOR PALETTE
INSPIRATION
Leaned into the motifs and typographic style of cross-stitch and embroidery.
NOTES FROM LOUISE
FINAL DIRECTION
SMALL BEDDING
Crib fitted sheets & pillow shams
LARGE BEDDING
Duvet covers, comforters & curtain panels